A&R stands for Artists and Repertoire. This is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. One of the main roles of A&R is overseeing the recording process to has three main responsibilities:
A & R work as an advisor who will help nurture a certain sound and image. Their duties include listening to demos, aligning artists with the right producer, and offering creative input.
An A&R should find marketable music for the artist to record.
As today’s independent music industry is growing rapidly, Fred has noticed that there is a numerous amount of potentially great artist being held back by sub par material for their project. He feels that most people have yes men in their corner telling them that every song is great, when in fact that could be a total untruth.
To help with an answer to this problem, Fred has decided to start a remote A&R service. This will enable artist to have access to his wealth of knowing what great music is. As a songwriter and/or producer of songs totaling over 200 million in sales, his record speaks for itself. Fred will help your project immensely by guiding you through song selection and even connecting you with producers, writers, musicians, radio trackers, etc. Your best chance at success starts with a great song.